A reflection of two groupings of hispanics in the USA.
The viewers that follow both platforms are of different social and economic groups, which provides a glimpse regarding the electoral results in Florida.
The USA has two grand old dames in the hispanic network TV market; Univision and Telemundo who both are based in Miami.
Quick fact check;
Univision: Founded in 1955 in San Antonio, Texas, previously called Spanish International Network (SIN), this was then the first TV network in the USA to broadcast in a language other than english. Texas’s loss was Florida’s gain.
Univision was originally very inclusive regarding all hispanics, they frowned upon regionalisms, implementing a neutrally accented Spanish format that would be accepted by all of the latino market. This gave way to hispanics from all corners finding themselves under its diversity accepting umbrella.
Key alliances were shrewdly executed with Venevisión (Venezuela) and Televisa (Mexico).
Thereafter being rated fourth after CBS, ABC, et al in the USA.
The collapse of Univision.
As of 2006, a decision was made to focus almost exclusively on the Mexican American Market and Mexican talent. This naturally led to a purge of other talent that was considered marginal and markets deemed peripheral or inferior. Those purged were famed Charitin Goico, Carlos Alfredo, Cristina Saralegui, Nancy Alvarez and Don Francisco, all near legends among latino TV audiences. The elimination of this impressive line-up was followed unsurprisingly by a fall in sponsors and sadly mass layoffs.
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